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In June, the vibrant celebration of LGBTQ+ Pride takes center stage, marked by a rainbow of colors, unity, and advocacy. Among the myriad expressions of support, Pride products of all kinds emerge as symbols of solidarity and vehicles for meaningful contributions to the community. From rainbow-themed apparel and accessories to beauty collections that donate proceeds and promote queer models, these items are more than just adornments to wear to a parade. They're statements of empowerment and visibility for folks across the spectrum of gender and sexual orientation.
What distinguishes the best Pride products from the rest is their commitment to giving back. Many companies choose to allocate a portion of their profits to LGBTQ+ organizations, charities, and initiatives, while some give a yearly lump sum. Whether it's through donating to LGBTQ+ youth shelters, funding mental health resources, or supporting advocacy groups, these products actively contribute to tangible change within the community they represent.
Beyond financial contributions, the best Pride products prioritize representation and inclusivity in their marketing and design. They celebrate the diverse experiences and identities within the LGBTQ+ community, ensuring that everyone feels seen and valued. Shop some of the cutest merch from this season and show pride in yourself or those you love.
1. Converse Custom Chuck Taylor All Star Lift Platform Pride By You
Some Pride products are bold, others are subtle, and many fall somewhere in between — like these platform Chucks. These are unique because you design them yourself: Choose your colors for the upper canvas, tongue, and laces, and then choose your Pride flag for the patch. You can even add pronouns or rainbow bottoms — there are so many fun options, and they make a great gift.
Since 2015, Converse has donated nearly $3 million to local, national, and international organizations. This year, the annual grants are supporting the It Gets Better Project, the New York-based Ali Forney Center, and the Boston-based BAGLY (Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth).
2. Kate Spade New York Double Up Rainbow Trim Crossbody
Kate Spade New York’s annual limited-edition rainbow-colored capsule collection donates a portion of net profits to The Trevor Project, the leading organization specializing in suicide prevention and crisis intervention for LGBTQ+ youth. (The brand's founder, Kate Spade, died by suicide in 2018.) This year's collection features a variety of colorful items, such as vibrant totes, scarves, keychains, jewelry, shoes, and more.
3. Graydon Face Glow
Canadian skin care brand Graydon Skincare partnered with the Tegan and Sara Foundation, an organization that raises funds to fight for LGBTQ+ equality. For all of June, the brand will donate $1.00 from every purchase of its bestselling product, Face Glow, to the Tegan and Sara Foundation.
4. EyeByeDirect True Colors Sunglasses
Throughout June, 100% of sales proceeds (up to $50,000) of EyeByeDirect's Pride On Collection will benefit The Trevor Project. Choose from nine colorful sunglasses and eyeglass frames. The brand has donated more than $215,000 since this partnership began in 2020.
5. Reebok Pride T-Shirt
We can't decide what we want more: Reebok's Pride T-shirt, hoodie, or sneakers from the brand's Unity by Reebok collection. You can't go wrong with any of them — especially because, regardless of sales, Reebok pledged to donate $10,000 to BAGLY.
6. Kevyn Aucoin Beauty The Volume Mascara
Stock up on this popular lengthening mascara and support the Hetrick-Martin Institute, a cause close to its late founder Kevyn Aucoin's heart. During June, Kevyn Aucoin Beauty will donate 5% of sales from The Volume Mascara, Glass Glow Face & Body Gloss, Glass Glow Lip, and Neo-Blush, up to $10,000.
7. Levi's Pride Liberation Western Trucker Jacket
Levi's Rainbow Rodeo collection is one you can easily wear long after June. We're partial to the oversized trucker jacket "inspired by LGBTQIA+ rodeo and cowfolk culture from the '70s to today," per the brand. In support of the collection, Levi's makes an annual $100,000 donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world.
8. Conscious Step Socks That Save LGBTQ Lives
Who doesn't need a fun new pair of socks? Each pair (there are nine options, plus gift sets) donates to The Trevor Project.
9. Glow Recipe Watermelon Glow PHA + BHA Pore Tight Toner
Glow Recipe brought back its bestselling toner in limited-edition packaging in honor of Pride month. Per a rep for the brand, it's donating an "undisclosed" amount to Heritage of Pride. Glow Recipe is also a sponsor of NYC Pride.
10. Dockers Pride Tee, Slim Fit
Dockers enlisted artist Rawley Clark to "weave together nature motifs to portray themes of LGBTQIA+ love, tenderness, and interconnectivity." This tee is cute for year-round wear, and sales benefit the brand's ongoing partnership with the Stonewall Community Foundation and Casa Frida.
11. Stone and Strand Rainbow Bright Drop Earrings
A full 10% of all sales from Stone and Strand's Pride Collection benefits The Trevor Project. There are 18 pretty baubles to choose from, but we especially love these 10-karat solid yellow-gold earrings that will never go out of style.
12. Disney Mickey Mouse Pullover Sweatshirt
Whether you're heading to Disneyland's Pride Nite 2024 or just want a comfortable and cozy sweatshirt to wear while watching rom-coms at home, the Disney Pride Collection is a great choice. Per the company, "The Disney Pride Collection was created by members and allies of the LGBTQIA+ community. The Walt Disney Company also works with nonprofits throughout the year to support the LGBTQIA+ community globally."
13. Pura Vida Pride Letter Bead Stretch Bracelet
These affordable bracelets make fun accessories for any and all Pride parties. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project.
14. TomboyX All Day Bralette
This eco-friendly and size-inclusive underwear brand makes some of the most comfortable bralettes around. Plus, it's a queer-founded brand dedicated to empowering the LGBTQ+ community year-round.
15. Old Navy Pride Oversized Boxy Heavyweight Graphic T-Shirt
You can count on Old Navy to make affordable and colorful tees to support Pride month. The company is also donating $50,000 to the Ali Forney Center.
16. Danessa Myricks Beauty Love Is Love All Over Face Palette
Since 2020, Black-owned brand Danessa Myricks Beauty has rolled out unique products to celebrate the LGBTQ+ community, while it "donates a portion of [its] proceeds to grassroots organizations like The Center for Black Equity and The Audre Lorde Project," per the brand's social media. This year, the 11-shade multichrome all-over face palette has four unique finishes, designed to highlight all skin tones.
17. Bath & Body Works Love Always Wins Single Wick Candle
Bath & Body Works always has a cute and colorful Pride collection, and this year is no different. Our favorite is the Love Always Wins candle with notes of citrus, water lotus, and wood sage. No matter what you buy, Bath & Body Works is donating $100,000 to It Gets Better.
18. Ikea STORSTOMMA Bag
Ikea launched its new Rainbow Cake at its restaurants across the country for $3.99, with up to $100,000 of sales going to True Colors United, Cyndi Lauper’s organization addressing the issue of youth homelessness. Plus, June 1 kicks off the STORSTOMMA bag give-back with up to $50,000 being donated to Rainbow Railroad, an organization dedicated to helping LGBTQ+ individuals escape violence and persecution in their home countries. A full 100% of the retail sale price of both sizes of the STORSTOMMA bag will be donated to the organization.
19. MiliMili x Pronoun by Jesse Tyler Ferguson Modern Rainbow Adult Robe
Shop colorful robes, jumpsuits, and baby clothes custom-printed by artist Katie Kaapcke. All profits from the sale of the collection are donated to PRONOUN in support of organizations that are fighting to achieve equality.
20. Abercrombie & Fitch Pride Strapless Smocked Mini Dress
Abercrombie's Pride collection includes this summer-ready rainbow-detailed dress. Plus, the brand is donating $400,000 to The Trevor Project regardless of sales. To date, it has raised more than $5 million.
21. Bombas Pride Ankle Sock 3-Pack
Bombas makes some of the most comfortable socks around. And you'll do good by shopping because every item purchased from the Pride collection equals another donated to Giving Partners supporting LGBTQIA+ and others facing housing insecurity.
This article is for general informational purposes only.
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