The Best Celebrity Beauty Brands Worth Trying 

Celebrities have long influenced beauty trends, and many have gone a step further by launching their own brands. These hair, skin, and makeup collections not only reflect their personal styles and beauty routines, but also bring fresh takes to the space — even if it’s a little more crowded these days. It feels like every day there’s a new celebrity beauty brand. But some stand out among the rest. Here’s a look at the top celebrity beauty brands across skin care, makeup, and hair care that are worth your money. 

Skin Care

Rhode Skin

Hailey Bieber made a name for herself by championing the "glazed doughnut" skin look, so when she launched Rhode in 2021, that became the brand’s ethos. Rhode focuses on deep hydration and glowing skin, with the Peptide Glazing Fluid becoming a cult favorite. This signature product, alongside others such as the Barrier Restore Cream and the Peptide Lip Treatment, delivers intense hydration and a luminous finish for an everyday glow.

Kylie Skin

Kylie Skin was introduced in 2019 by the youngest of the Kardashian-Jenner family, Kylie Jenner. It offers a range of skin care essentials designed to be gentle yet effective for all skin types. The brand promotes a simple skin care routine without a million steps, with products such as the Foaming Face Wash and the Lip Butter being top sellers. These staples emphasize hydration and ease of use, catering to those seeking simplified, reliable daily skin care.

The Outset

The Outset, launched by Scarlett Johansson in 2022, provides vegan, clean skin care that nurtures the skin's moisture barrier. Its product line, which includes the Firming Vegan Collagen Prep Serum and Nourishing Squalane Daily Moisturizer, focuses on strong, healthy skin and eco-friendly ingredients, appealing to those who appreciate gentle, sustainable beauty solutions.

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Kora Organics

Founded in 2009 by model Miranda Kerr, Kora Organics uses certified organic and plant-based ingredients to nourish the skin. The brand's holistic approach is embodied by products such as the Noni Glow Face Oil and the Turmeric Brightening & Exfoliating Mask, both praised for their antioxidant properties and ability to enhance skin radiance with natural ingredients.

Keys Soulcare

Keys Soulcare, launched by singer Alicia Keys in 2020, merges skin care with wellness, emphasizing a holistic approach to beauty. The brand offers makeup, skin care, and body products such as the Skin Transformation Cream and It's Like Skin 2-In-1 Concealer + Tint, which are infused with natural ingredients such as bakuchiol, hyaluronic acid, and manuka honey, designed to hydrate and renew the skin while encouraging self-care rituals through product packaging and marketing.

Makeup

Rare Beauty

Rare Beauty, introduced by Selena Gomez in 2020, might be best known for its ultra-viral Soft Pinch Liquid Blush, but that’s not all the brand has to offer. Its philosophy of effortless beauty is also evident in its Positive Light Liquid Luminizer and Soft Pinch Tinted Lip Oil, which offer a “you but better” approach to beauty. Rare recently launched body products, as well. 

Haus Laboratories

Haus Laboratories launched on Amazon by Lady Gaga in 2019, celebrating individuality and self-expression through makeup. In 2022, the singer relaunched the brand at Sephora with cleaner, more skin care-focused ingredients that are talc-free and vegan, plus infused with fermented arnica. The brand's bold, high-performance products include the Le Monster Matte Lip Crayon and the Glam Attack Liquid Eyeshadow, both of which offer full coverage, vibrant finishes, and long-lasting wear.

About-Face

Singer Halsey launched About-Face in 2021 to encourage creativity through high-pigment, bold colors. The Matte Fluid Eye Paint and the Paint-It Matte Lip Color are standout items, known for their colorful options and versatility, allowing wearers to express their personal style through dramatic looks or subtle enhancements. About-Face also has a younger sister brand, AF94, available at Walmart. 

Fenty Beauty

Fenty Beauty, launched in 2017, revolutionized the beauty industry with its inclusive range of foundations. The Pro Filt’r Soft Matte Longwear Foundation, known for its 40-plus shades, continues to be a top seller. The brand also excels with its Killawatt Freestyle Highlighter, which has become iconic for the way it “shines bright like a diamond.” In 2020, Rihanna added Fenty Skin to her beauty empire. 

Victoria Beckham Beauty

Victoria Beckham Beauty launched in 2019 with luxury makeup that reflects its namesake’s refined style. Known for clean formulations and sustainable packaging, the brand’s standout products include the Smoky Eye Brick and the Cell Rejuvenating Priming Moisturizer, which allow for sophisticated, versatile makeup looks.

Hair Care

Pattern Beauty

Pattern Beauty, introduced by Tracee Ellis Ross in 2019, caters to those with curly, coily, and tight-textured hair. Its focus on hydration and health is exemplified by products such as the Intensive Conditioner and the Jojoba Oil Blend, which are designed to deeply nourish and celebrate natural hair patterns.

LolaVie

Jennifer Aniston rolled out LolaVie in 2021, combining natural ingredients with gentle formulations for hair as iconic as The Rachel. The brand’s Glossing Detangler and Perfecting Leave-In have received high praise for their ability to smooth and shine hair using plant-based ingredients without the inclusion of harsh chemicals.

TPH by Taraji

TPH by Taraji, launched in 2020, places a strong emphasis on scalp care as the foundation of hair health. Products such as the Master Cleanse Scalp Treatment and the Never Salty Sugar Hair & Scalp Scrub use ingredients including witch hazel and sugar to cleanse and rejuvenate the scalp, promoting overall hair wellness.

Cécred

Beyoncé launched Cécred in February of this year, to celebrate natural hair and coily and curly textures. The line's key products, including the Nourish Hair Oil and the Reconstructing Treatment Mask, are designed to enhance the natural texture and health of the hair. Beyoncé’s brand not only promotes healthy hair but also embodies empowerment and cultural heritage through videos and product marketing.

Good Dye Young

Founded in 2016 by Paramore’s Hayley Williams, Good Dye Young offers a vibrant array of hair dyes and color-friendly hair products. Known for promoting self-expression through color, the brand’s bestsellers include the OG Rock Lobster hair color and the One Night Only temporary hair shades, all formulated vegan and cruelty-free.