The ‘Coastal Grandmother’ Fashion Trend Is Taking Over All Ages

Fashion trends come and go, but some have a timeless appeal that sticks with all generations. The “coastal grandmother” trend is one that's making waves across different age groups, thanks to its comfort, elegance, and a touch of nostalgia. And no, you don’t have to be a grandmother to rock the look. Ahead, learn what makes this trend so special and how you can incorporate it into your wardrobe.

What Is the Coastal Grandmother Trend?

The coastal grandmother trend draws inspiration from the effortless vibe of seaside living, combined with timeless, classic pieces. Imagine the serene lifestyle of a chic grandmother living by the coast, with a wardrobe full of breezy linens, cozy knits, and relaxed yet sophisticated silhouettes. It's all about embodying a laid-back, yet put-together look that’s perfect for any age. 

When you’re evoking the energy of a coastal grandmother, think of Meryl Streep in It’s Complicated, Diane Keaton in Something’s Gotta Give, and Diane Lane in Nights in Rodanthe. They all wear a version of the same elevated preppy style in neutral colors and cozy knits. It should look like you’re on a nonstop vacation even though you’re just living your everyday life. 

How Do You Wear the Coastal Grandmother Trend?

Embracing the coastal grandmother trend is about finding the right fabrics in loose cuts, all while prioritizing comfort. Here are some key elements to consider.

• Neutral Color Palette: Choose whites, beiges, soft blues, and grays that mimic the calming hues of the coastline.
• Loose-Fitting Silhouettes: Opt for relaxed fits that allow for easy movement and a comfortable, airy feel.
• Classic Pieces: Incorporate timeless staples such as wide-leg trousers, linen shirts, and cozy cardigans.
• Natural Fabrics: Choose materials including cotton, linen, and light cashmere that offer breathability and a natural feel.
• Minimalist Accessories: Simple, elegant accessories such as straw hats, woven bags, and understated jewelry complete the look.

Shop the trend:

1. Banana Republic Linen Button-Up Shirt

A versatile staple, this breezy linen shirt is your go-to for effortless elegance. It’s perfectly paired with everything from well-loved jeans to flowy skirts, and offers a timeless, relaxed look that’s as comfortable as it is chic. Whether you're enjoying a sunny afternoon by the shore or running errands around town, this shirt ensures you’ll do so in style.

2. Maeve Linen Wide-Leg Trouser Pants

These wide-leg trousers are designed for those who appreciate both style and ease. The relaxed fit makes them ideal for a leisurely stroll on the beach or a casual lunch date, while their sophisticated cut ensures you look put-together. Pair them with a tucked-in blouse or a simple tee for an effortlessly polished look.

3. Boden Knit Cardigan

Cozy and elegant, a knit cardigan is a staple for layering, especially on those cooler coastal evenings. Drape it over your shoulders for a touch of warmth, or wear it buttoned up for a more structured look. Its versatility makes it a must-have, adding a sleek layer to any outfit while keeping you snug and comfy.

4. Toucan Hats Wide Brim Sun Hat

Protect yourself from the sun in style with a classic straw hat that exudes coastal charm. This accessory not only shields your face from harmful UV rays, but also adds an upscale touch to your look. Perfect for beach days, garden parties, or just about any outdoor activity, a straw hat is undoubtedly a summer staple.

5. Tory Burch Woven Tote Bag

This practical tote is your perfect companion for carrying essentials, whether you're heading to the farmer's market or spending a day at the beach. Its spacious interior holds everything from fresh produce to beach towels, while its woven design adds a rustic, coastal touch to your look. 

6. Quince 100% Organic Cotton Gauze Tiered Maxi Dress

Light and airy, a cotton maxi dress is a must-have for achieving that breezy, by-the-sea aesthetic. Its soft fabric and relaxed fit make it perfect for warm weather, while its timeless design can be paired with pretty much anything in your closet. Dress it up with a pair of espadrilles or keep it casual with flat sandals for a versatile look that transitions easily from day to night.

7. Soludos Lace-Up Espadrille Sandals

Comfortable and fashionable, espadrille sandals are the perfect shoe choice for a laid-back, coastal look. Their soft soles and breathable fabric make them ideal for long walks by the beach or exploring charming seaside towns. Pair them with anything from dresses to shorts all summer.

8. Silk Scarf

Get a bit fancy with a silk scarf, perfect for tying around your neck, wrist, or even your bag for a fun little touch. This versatile accessory can elevate any outfit, adding a pop of color or a subtle pattern to your look. Whether you're dressing up for a special occasion or adding a chic element to your everyday wear, you can find a place for a silk scarf in your closet. 

9. Ray-Ban Jackie Ohh II Oversized Sunglasses

Channel old Hollywood glamour with a pair of oversized sunglasses that protect your eyes in style. These sunglasses not only offer UV protection but also add a touch of sophistication to your look. Perfect for sunny days by the sea or leisurely brunches, they are a must-have accessory for any coastal grandmother. 

10. Vineyard Vines Woven Cashmere Wrap

A luxe cashmere wrap is made for layering and perfect for cooler nights. Whether you're draping it over your shoulders at a seaside dinner or using it as a cozy blanket during a sunset picnic, a cashmere wrap keeps you warm while you’re living your best coastal life. Its soft texture and classic design make it a need, not a want.