34 Amazon Beauty Bestsellers on Major Sale for Prime Day

It's that time again: Amazon Prime Day 2024 is here, featuring some of the biggest deals in beauty. On July 16 and 17, products you love from brands including iS Clinical, Laneige, and Urban Decay are as much as half off. It's the perfect time to stock up on items you use all the time, such as foundation and mascara, and also try a trendy new product you've seen all over social media but haven't wanted to spend the money on.

You have to be an Amazon Prime member to shop the sale, so if you aren't already, it's a great time to sign up. With your membership, you'll get access to Amazon Prime Video, free two-day shipping, Prime Music, and more. If you're not ready to grab the year-long membership, but you don't want to miss out on the deals to come, Amazon offers a free Prime trial, which will allow you to participate in Prime Day and all the other benefits for a set period.

Once you've signed up, you'll be able to browse thousands of discounts and deals across all categories. There are so many items on sale, it can be overwhelming to navigate. We're getting you started with some beauty bestsellers worth every penny, below.

1. iS Clinical Active Serum

This cult-favorite serum truly does it all — it improves the appearance of uneven skin tone, wrinkles, fine lines, and acne, plus smooths and softens the skin.

2. Moon Juice Magnesi-Om Supplement

Make the sleepy girl mocktail with this calming formula — at 30% off.

3. Oral-B iO Series 8 Rechargeable Electric Toothbrush

Now's the time to save big on beauty and wellness devices you've been meaning to buy. To wit, this high-tech, pressure sensor toothbrush is 30% off.

4. Innisfree Daily UV Defense Sunscreen

This Korean sunscreen bestseller leaves a pretty glow upon application, but without a white cast even on deep skin tones.

5. IT Cosmetics Your Skin But Better CC+ Cream With SPF 50

IT Cosmetics' celebrity-favorite products are 30% off, including this color-correcting, full-coverage foundation.

6. Crest 3D Whitestrips Sensitive

Get white teeth without the pain — for 40% off.

7. Etude SoonJung 2x Barrier Intensive Cream

Red, irritated skin is no match for this strengthening cream that rivals products at two and three times the price.

8. Braun Skin I-Expert IPL

Take $100 off this bestselling, at-home hair-removing system that comes with a free app, vanity case, Venus razor, and four smart heads.

9. Laneige Glowy Makeup Serum

For that glass skin glow, use this serum as a moisturizing primer. As a bonus, it'll help make your makeup stay put even longer.

10. Embryolisse Lait-Crème Concentré

French makeup artists' favorite moisturizing primer is 30%, too.

11. Urban Decay Naked3 Eyeshadow Palette

A neutral eyeshadow palette is always a good idea — especially at this price.

12. Moroccanoil Effortless Style 4-in-1 Blow-Dryer Brush

It's time for a new blow-dry brush, and this one is 30% off. (Moroccanoil hair care is 25% off.)

13. Squigs Gooseberry Delight Hair Oil

Derived from the gooseberry plant, amla oil has been used as a beauty treatment in Indian communities for centuries. It's packed inside this scalp-healthy hair oil.

14. Goop Beauty Eye Masks for Puffy Eyes

Goop Beauty and good.clean.goop are offering 20% to 30% off some of their most beloved skin care and body products, including these depuffing eye masks.

15. Fekkai Brilliant Gloss Finishing Cream

Amazon reviewers swear by this smoothing cream. One says it's "lightweight and leaves my hair so shiny," while another claims, "I put a pea-sized dab of this on towel-dried hair and then dry my hair with a blow dryer. My hair is smooth and shiny afterwards."

16. Naturium The Glow Getter Whipped Multi-Oil Body Butter

Naturium's bestselling — and already affordable — skin care and body products are 20% off.

17. Vacation Baby Oil SPF 30

A vintage-inspired baby oil that actually protects your skin from the sun? Yup. And in addition to 25% off, you get a free air freshener.

18. HigherDOSE Red Light Therapy Face Mask

HigherDOSE's luxury wellness products are 20% off, including this at-home LED mask that rarely goes on sale.

19. L’Oréal Paris True Match Lumi Glotion

Tons of L’Oréal Paris products are up to 30% off, including this bronzing face lotion. It's so popular, one is sold every 14 seconds and #LumiGlotion has 38 million TikTok views.

20. Caudalie Vinoperfect Serum

One of these brightening serums is sold every 30 seconds. For Prime Day, it's 20% off.

21. TruSkin Vitamin C Face Serum

This popular vitamin C line is up to 46% off. The brightening serum is our favorite, and almost 100,000 Amazon reviewers rated it five stars.

22. Foreo Bear 2 Advanced Lifting & Toning Microcurrent Facial Device

Take a whopping $120 off this at-home microcurrent device that lifts and firms the skin over time.

23. Eight Saints Smooth Sailing

Eight Saints is offering 20% off all products, including the new Smooth Sailing retinol that promises a glowing, even complexion.

24. Briogeo Scalp Revival Charcoal + Tea Tree Scalp Treatment

Briogeo's cult-fave hair care is up to half off, including this detoxifying pre-shampoo treatment.

25. Cocokind Daily SPF

All Cocokind products are 20% off. Our favorite is this mineral-based sunscreen, which uses nan-nano zinc oxide, blue phytoplankton, and microalgae to help protect the skin against everyday stressors.

26. The Face Shop Rice Water Bright Foaming Cleanser

This Korean cleanser has more than 13,000 five-star reviews. It's 30% off and less than $10.

27. Elizabeth Arden Visible Difference Refining Face Moisturizer

Elizabeth Arden's iconic skin care is 30% off, including this line-reducing moisturizer.

28. NYX Professional Makeup Fat Oil Lip Drip

Select affordable makeup products from NYX Professional Makeup are 30% off, such as this tinted lip oil.

29. Hero Cosmetics Mighty Patch Original Patch

Cult-favorite pimple patches are up to 40% off. Pop one on a whitehead and overnight it'll be flattened and less irritated.

30. EltaMD UV Clear Tinted SPF 46

Hailey Bieber's favorite sensitive skin-friendly sunscreen is 20% off.

31. Nécessaire The Body Wash

Once you try Nécessaire's oil-in-gel body wash, you'll never go back to your old one. The eucalyptus scent and other favorites are 20% off.

32. The Outset Firming Vegan Collagen Prep Serum

Select items from Scarlett Johansson's fan-favorite skin care brand are 20% off, including this collagen-boosting serum.

33. Dove Exfoliating Body Wash Glow

Stock up on body wash you'll look forward to using, such as this vitamin C-infused option priced at less than $6.

34. SheaMoisture Smoothie Curl Enhancing Cream

If you know, you know how good this curl cream is for smoothing frizz and adding hydration.