11 Valentine’s Gifts To Buy Yourself (You Deserve It)

Whether you have a partner or you’re single, there’s a decent chance you don’t always get exactly what you want for Valentine’s Day. Buying yourself a gift is the perfect way to get around that. It’s not every day we have an excuse to treat ourselves. Maybe you’ve had your eye on cozy new pj’s or a heart pendant necklace. Or maybe you just want to get yourself a little treat and make it festive, such as a candy-scented candle and fancy cookies. Start shopping with 2025’s best Valentine’s Day gifts for women, below. 

1. Gucci Mini Flora Gorgeous Eau de Parfum Duo Set

We expect any Gucci fragrance gift to be pricey, but this more-affordable floral set contains two travel-ready minis of the brand’s bestselling perfumes: Flora Gorgeous Gardenia and Flora Gorgeous Orchid. Wear one each day and decide which feels more you before splurging on the full size. 

2. PrintFresh Nashville Nights Nightgown in Candy Hearts

There’s something incredibly cozy about a lightweight, cotton nightgown you can both lounge in and sleep in. Swap out your most overworn pj’s for this heart-printed nightgown featuring a cute square neckline, ruffled sleeves, and — the best part — pockets!

3. Bath & Body Works 4Ever Sweet 3-Wick Candle

Bath & Body Works teamed up with Sweethearts on the cutest candy-scented collab featuring candles, body mists, hand soap, lip oil, and more. It’s a fun way to add a little pink pop to your home. 

4. Telaflora Full Of Love Bouquet

We’re all about buying ourselves flowers any time, but Valentine’s Day is a good excuse to really go all out. 

5. Clare V Petit Moyen in Blush Puffy Woven

Blush pink is one of the biggest color trends of 2025. This zip-top mini messenger bag is classically chic but still a lot of fun.

6. Currentbody Skin LED Light Therapy Face Mask: Series 2

LED masks bring the spa to your home. Have a self-care night in with this upgraded version (it has full lip and nose coverage) that aims to reduce fine lines, wrinkles, and redness.

7. Foria The Quickie Kit With CBD

Whether you’re alone or with a partner, intimacy enhancers can make your experience a lot more fun (and comfortable!). Foria is made with all-natural, organic ingredients and free from artificial fragrances and synthetic additives.

8. Bombas Women's Gripper Slipper

These cozy slippers have extra cushion and grip so you’ll wear them nonstop — especially with the cute flower details. 

9. BaubleBar Custom Initial Enamel Heart Pendant Necklace

A heart necklace feels festive for Valentine’s Day but is also perfectly cute for any other day of the year. Get it engraved with your kids’ initials, your pet’s, or your own. 

10. Dyson Supersonic Nural Hair Dryer

Give yourself the gift of more good hair days with Dyson’s easy-to-use hair dryer. It automatically adjusts airflow and temperature to help maintain the health of your hair. 

11. Levain Tin Cookie Bundle

Grab NYC’s favorite cookies and have a sweet treat whenever and wherever you want it.